Manos is a brand of cooking tools with an annual three-month membership. The concept was designed with one month example, the packaging of Italy is one of the several countries that would be part of Manos. It was also created different collateral designs that complement the brand. The name Manos is a Spanish word that wants to represent the importance of them in the kitchen.
For the concept, I researched the market and selected 4 different competitors. After analyzing their market positioning, and the needs of 4 different personas, I found the opportunity in the Artistic/basic category. For that, the design direction of Manos is pure beauty, affordable, variety, fun, challenging, among other characteristics.